ROI can take many forms. Financial reward is just one of them. Personal satisfaction is another. It sounds like that's your main motivation.
The fact of most data science jobs being in marketing analytics is not just a Nashville area thing. It's everywhere. It's kind of the dirty secret of data science jobs that the spot in most companies where there's cost-justification to pay for that skill set is in targeting advertising spend based on analyzing incoming results. Of course there are also data scientists working in, say, drug research at pharmaceutical companies, but those employers are typically looking for someone either (a) with industry experience or (b) entry-level.
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timeasmymeasure
no subject
Date: 2021-02-11 11:46 pm (UTC)The fact of most data science jobs being in marketing analytics is not just a Nashville area thing. It's everywhere. It's kind of the dirty secret of data science jobs that the spot in most companies where there's cost-justification to pay for that skill set is in targeting advertising spend based on analyzing incoming results. Of course there are also data scientists working in, say, drug research at pharmaceutical companies, but those employers are typically looking for someone either (a) with industry experience or (b) entry-level.